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Detil Buku Guide to Managerial Communication : Effective Business Writing & Speaking , 7E |
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Sinopsis Buku Guide to Managerial Communication : Effective Business Writing & Speaking , 7E
For undergraduate and MBA course in Management Communication, Writing, or Oral Presentations courses, and Executive Seminars or Workshops.
Guide to Managerial Communication is a clear, concise and practical reference to effective written and oral communication in a managerial, business, government, or professional context. Features: Are you looking for a quick, practical reference that helps your students with their business writing and presentation skills? Clear - The format of the text makes it easy to read and to skim. The tone is direct, matter-of-fact, and nontheoretical. Concise - The book summarizes results and models culled from thousands of pages of text and research. The author omitted bulky examples, cases, footnotes, and exercises. Practical - This book includes only information that professionals will find useful. Table Of Contents: INTRODUCTION I. COMMUNICATION STRATEGY Communicator Strategy Audience Strategy Message Strategy Channel Choice Strategy Culture Strategy Strategy Checklist Guide to the Guide II. WRITING: COMPOSING EFFICIENTLY Composing Under Normal Circumstances Composing Under Special Circumstances III. WRITING: MACRO ISSUES Document Design for “High Skim Value” Signposts to Show Connection Effective Paragraphs or Sections IV. WRITING: MICRO ISSUES Editing for Brevity Choosing a Style Writing Checklists V. SPEAKING: VERBAL STRUCTURE Tell/Sell Presentations Questions and Answers Consult/Join Meeting Other Speaking Situations VI. SPEAKING: VISUAL AIDS Designing the Presentation as a Whole Designing Each Individual Slide Choosing Visual Aid Equipment Practicing with Visual Aids VII. SPEAKING: NONVERBAL SKILLS Nonverbal Delivery Skills Nonverbal Listening Skills Speaking Checklists APPENDICES Appendix A: Formats for Memos, Reports, and Letters Appendix B: Unbiased Language Appendix C: Grammar and Usage Appendix D: Punctuation BIBLIOGRAPHY INDEX Resensi Pembaca (0)
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